As part of Otrium’s journey to being part of a smarter fashion industry, end-of-season fashion platform is signing up to Science Based Targets initiative (SBTi) and backing its drive towards delivering ambitious corporate climate action. Otrium wants to have a net positive impact. This means making a positive impact through its business model while taking ownership of the greenhouse gas emissions Otrium’s own business creates.Working towards a future where all clothing is worn, Otrium, together with its brand partners, gives unsold items the best chance of finding an owner. Otrium helps brands do this by polishing and matching end-of-season fashion as well as moving away from excess by introducing Data-Made Fashion focusing on data and making use of excess fabrics.Otrium is the first stand-alone off-price fashion business committing to setting Science Based Targets. By that, Otrium will join a global movement of companies aiming to limit global warming to 1.5 degree maximum, in line with the Paris Agreement of 2015.Says Marlot Kiveron, Head of Sustainability at Otrium, “We’re ambitious to create a smarter fashion industry, and committed to do so without compromising our own operational impact as a company.”  “We’ve pledged to report within the SBTi framework, transparently and in line with science.” “We have conducted our first undefined that will function as a baseline to set targets. Next up is the process of setting our Science Based Targets, driving our carbon reduction roadmap and annual reporting on our progress.” Follow our journey undefined.

- Partnership will give Otrium’s three million members greater visibility of brands going the extra mile when it comes to sustainability.- Shoppers can now select a filter showing only conscious brands and products, rated using Good On You data - Partnership comes as Otrium announces new Good On You accredited brands onto its marketplace including Alchemist and Closed joining longer standing partner brands including Karl Lagerfeld, Alex Chung, and BelstaffOtrium, the premier fashion outlet marketplace today announces a partnership with Good On You, fashion’s #1 source for brand sustainability ratings. The partnership represents a significant step forward for the industry in making sustainable fashion more accessible. Otrium’s three million members around the world can now instantly see what brands go the extra mile on sustainability directly on the search results pages.  Otrium members can now select a filter on the website or app that shows only ‘Conscious’ brands and products. This ‘Conscious’ label is based on Good On You’s rigorous ratings methodology, which evaluates each brand’s track record on the environment, labour and animal welfare. On Otrium, brands are asked to consent to show their rating.  Good On You independently rates brands on behalf of consumers. The focus on transparency is why ratings are based solely on publicly available information including industry-leading standards, certifications and brands’ own reporting. To date, Good On You has rated more than 3,000 brands including mainstream fashion houses, smaller designers and ethical labels. Otrium co-founder and CEO, Milan Daniels, said: “We’re committed to finding ways to help our members shop more consciously, giving our fashion-lovers the best possible online retail experience while making sure every item of clothing produced is worn. Our partnership with Good On You will help to improve visibility for our millions of members so they can easily choose brands that go the extra mile to be more sustainable.It’s essential that we collaborate with external experts like the Good On You team. We are in the business of helping fashion brands waste less with a purpose-led vision of a circular future for the fashion industry. There are enormous challenges ahead as the world pushes towards a more sustainable future and we’re playing an important role by working with brands to help them reduce waste in fashion.”  Sandra Capponi, co-founder of Good On You, said:"Fashion urgently needs to make progress on sustainability issues, and consumers have significant power to push the industry forward. We believe everyone has a right to know how brands impact the issues that you care about. That’s why it was natural for us to partner with an innovative platform like Otrium. We already share so many values around making sustainable fashion more accessible and combating waste.Thanks to this partnership Otrium is helping more customers than ever discover leading conscious brands—and that can make a real difference. Collectively, when we're all choosing to support the brands doing good for people and the planet, then the industry will have no choice but to respond. That’s how we help create a sustainable future for fashion.”Otrium’s fashion marketplace was designed to help solve the enormous multi-billion dollar industry challenge of unsold inventory. Currently, approximately 12% of clothing produced, or more than $200 billion, stays unsold sitting in warehouses.Using proprietary technology, Otrium works with fashion brands to help find a buyer for every item of clothing produced to reduce the clothing waste. It offers brands an easy way to set up an online outlet store, leveraging its in-depth analytics to ensure brands maximize their revenues and ensuring customers get the best fashion brands at exceptional prices, all with premium service.Significant momentum behind OtriumThe news of the partnership with Good On You comes as Otrium announces new brand partners to its marketplace of over 300 brands including Theory, All Saints & Joseph, which have been added to longer standing partner brands including Karl Lagerfeld and Belstaff. On top of this the marketplace is seeing revenues more than double in 2021 and is launching in the US at the end of this month.Otrium has 3 million registered members and over 300 fashion stores now on its app. It serves over 20 markets across Europe and the US from 3 logistics hubs located in the Netherlands, UK and the United States.For further information, please contact [email protected]

The British Fashion Council announces Otrium as a new Patron- The British Fashion Council has announced end-of-season fashion platform Otrium as its newest Patron, joining the likes of Depop, Farfetch and Yoox Net-A-Porter Group- As part of the Patronage, Milan Daniels, Co-CEO and Co-Founder at Otrium, joins the British Fashion Council’s Industry Advisory Board- The news comes as Otrium hits new heights, with over 3.5 million registered members and 400 brand partners now live. Recent labels joining the roster include Zadig and Voltaire, All Saints, Viktor & Rolf and Thakoon.Amsterdam, 4 February, 2022 - Today, the British Fashion Council and Otrium, the end-of-season fashion platform, announce that Otrium has become the newest Patron of the British Fashion Council. The patronage reflects the alignment between Otrium’s vision of a world where all clothing is worn and the British Fashion Council’s ambition to build a successful circular fashion economy.Otrium joins 36 existing patrons of the British Fashion Council including Depop, Farfetch, Yoox Net-A-Porter, Burberry and Chanel.As a Patron, Otrium will support the British Fashion Council to deliver significant and impactful programmes that positively impact the industry at large. Specifically, Otrium will play a key role in helping the British Fashion Council to develop strategies for more sustainable business practices and how fashion brands report their ESG progress and credentials.As part of the Patronage, Milan Daniels, Co-CEO and Co-Founder at Otrium, will also join the British Fashion Council’s Industry Advisory Board to oversee, support and advise on key issues facing the industry.Otrium was designed to solve the fashion industry's unsold inventory challenge by giving fashion brands an online outlet channel and the digital tools to smartly connect their end-of-season collections with fashion-lovers. With 57% of Otrium customers agreeing that purchasing an Otrium item prevents them from buying new, Otrium is undoubtedly realising this goal.Behind the scenes, Otrium goes to great lengths to ensure that it fulfils its company purpose - the company believes all clothing should be worn. That isn’t the case right now, currently around 1 in 10 items are never sold, they remain in warehouses and eventually end up in landfills. Working towards a future when all clothing is worn, Otrium goes the extra mile to ensure its brand partners give their unsold items the best chance to find an owner. Otrium’s technology helps brands in 3 ways: undefinedundefinedundefinedOtrium works with over 400 fashion brands and serves over 20 markets across Europe and the US. Recent labels joining the roster include Zadig and Voltaire, All Saints, Viktor & Rolf and Thakoon. They join established international brands including Karl Lagerfeld, Reiss, and Asics. For its 3.5 million members, Otrium offers a personalised off-price fashion experience and reductions of up to 75%.     Otrium co-founder and CEO, Milan Daniels, said: “Embarking on a Patronage with the British Fashion Council is an important milestone for Otrium. We see a future where all clothing is worn and supporting the British Fashion Council’s work is a major step towards getting there. We look forward to collaborating with the British Fashion Council’s wider network and driving long-term positive change in the industry.”Caroline Rush, BFC Chief Executive commented: “We are delighted to welcome Otrium as a BFC Patron. As we embark on an important journey to make the British fashion industry circular, Otrium’s expertise will be crucial for our extended network. We look forward to working with Otirum to create positive change across the industry.”