Sei stanco di provare a capire quali marchi di moda sono consapevoli? Nessun problema, lo facciamo noi per te. L'obiettivo di Otrium è rendere più semplice acquistare marchi consapevoli, fornendo trasparenza, mettendo in mostra gli sforzi dei marchi e consentendo a tutti di prendere migliori decisioni d'acquisto. Ecco il punto: non crediamo nella perfezione. C'è sempre spazio per migliorare. Tuttavia, vogliamo supportare i marchi che stanno facendo del loro meglio, mostrando ciò che la moda consapevole comporta. Ecco perché abbiamo collaborato con Good On You, gli specialisti di rating del settore che forniscono valutazioni oggettive di terze parti. Con la loro esperienza, possiamo fornire valutazioni verificate, rendendo più facile l'acquisto di marchi che meglio si allineano con i vostri valori. Troverai le valutazioni di Good on You sul seguente schema: 3 (Inizio), 4 (Buono) o 5 (Ottimo). Vogliamo incoraggiare i marchi a continuare a migliorare, supportando quelli che fanno la differenza. Cosa troverai?"

Outlet fashion platform Otrium measures avoided carbon emissions and waste with carbon-calculating software VaayuExperience the report at undefinedOtrium, a purpose-driven fashion outlet platform, publishes a comprehensive analysis of the avoided carbon emissions and waste of modern off-price business models with the support of Vaayu, the climate tech start-up. Vaayu used its  proprietary AI and machine learning technology, alongside its team of in-house Life Cycle Assessment  experts, to gather  insights from over 45 fashion brands (both available on and off Otrium) and data from almost five million fashion products live on Otrium to calculate carbon at a granular science-based level. The research explores the broader role that modern outlet business models like Otrium can play in contributing to a more circular fashion industry by providing an alternative to waste streams for unsold stock. It represents a new contribution to understanding the end-of-life phase of fashion products as one of the largest data sets on unsold stock practices. In 2022, based on these calculations, Otrium prevented 6,496 tonnes of carbon emissions (CO₂e) and 104 tonnes of waste by providing fashion brands with a profitable solution to clear unsold inventory, compared to an alternative scenario in which off-price businesses like Otrium do not exist. That’s the equivalent of 2,219 round-trip flights between Amsterdam to NYC for one passenger (undefined) or throwing away 130,524 pairs of jeans (Vaayu database, undefined).Otrium partners with over 400 fashion brands like Mara Hoffman, Everlane, Outerknown and CLOSED to reach new consumers for every item of clothing produced and extend the life of their collections. Now, with the help of  Vaayu, Otrium has access to live carbon tracking at a product and brand level, enabling the business to monitor across transactions and use this data to drive real-time decision-making around impact. Envisioning a future where all clothing produced is worn, and no new clothing ends up in landfills, Otrium aims to empower its brand partners to take a more demand-focused approach to production and innovative ways to reach new consumers. Through data-sharing and customer insights, Otrium encourages more accurate forecasting. To support its five million members globally in making informed choices outside trend and seasonal models, Otrium is working with sustainable and ethical brand rating organisation, Good On You, which benchmarks the brands on Otrium based on their social and environmental impact. Otrium also revalues damaged items like returns, repairs them and feeds them back into the cycle.Says Co-Founder, Max Klijnstra, “We founded Otrium to play a part in reshaping how fashion is produced and ultimately sold. Our business model is a first step in solving the growing challenge of unsold inventory. As a next step, the results from our Otrium 2022 Impact Report  will inform and strengthen our sustainability strategy and climate targets. We will also use it to transparently communicate our progress with our community, brand partners and the fashion industry. At Otrium, we will be working steadily towards improving our impact one step at a time.” Says Marlot Kiveron, Head of Sustainability at Otrium, “Our ultimate goal is to have a net positive impact. This means giving back more than we take through our business model, and operations. Creating impact is constant. The goal of this report is to measure our progress and to stay accountable by sharing this externally. Understanding the impact of both our business model as well as our operations in real-time, helps us to accelerate positive change.”Says Namrata Sandhu,  Co-Founder and CEO of Vaayu, “We’re at an inflection point when it comes to the climate and new research shows that we’re currently not on track to keep global warming below 1.5C. Retailers have long been transitioning reactively; thinking about systems change and circularity, and wanting to truly understand and lower their impact. But Vaayu actually enables them to work proactively, by harnessing our generative AI and machine learning technology to calculate emissions in real-time, and then lowering them using these science-backed insights. Our work with Otrium is the first of its kind to investigate the carbon emission and waste saving potential of off-price business models.”To explore Otrium’s interactive 2022 Impact Report please click undefined.

As of March 2023, 53% of Otrium’s team is women – including half of our executive leadership. Our team is a vibrant mix of perspectives, passion, and diversity – spanning multiple continents and cultures. We're celebrating two themes that aim to empower women globally: The official 2023 International Women's Day goal to #EmbraceEquity and the United Nations' #DigitALL campaign that aims to foster innovation and technology for gender equality. Both themes highlight the need for inclusive and transformative technology and digital education – topics at the heart of Otrium. We aim not only to create a future where all clothing is worn, but also a future where equality is at the forefront and all people have access to the resources they need. Ultimately, we want a future where these statistics are no longer true:• Only 63 per cent of women are using the Internet in 2022 compared to 69 per cent of men (ITU, Nov22) • By 2050, 75% of jobs will be related to STEM areas. Yet today, women hold just 22% of positions in artificial intelligence, to name just one. (WEF Report) • A study of 51 countries revealed 38 per cent of women had personally experienced online violence. (2022 Gender Snapshot Report) We’re thrilled to spotlight some of the women making a difference at Otrium through technology, fashion, and beyond. A big THNAK YOU 👏🏻 to all 100+ women behind Otirum.